The canton of Vaud combines a strong technology and scientific hub around Lausanne with a dense industrial and agri-food base. B2B prospecting in the canton of Vaud requires clearly identifying these different economic clusters.
A canton driven by biotech, medtech and agri-food
Around EPFL and Lausanne, a dense ecosystem of biotech and medtech startups has developed, alongside a more traditional fabric of industrial and agri-food SMEs spread across the canton, from Nyon to Yverdon.
What this means for your sales approach
With biotech and medtech players, contacts are often highly technical and respond better to a precise, well-documented message than a classic sales pitch. With more traditional industrial SMEs, a direct, results-oriented approach generally works better.
The Vaud Chamber of Commerce (CVCI)
The Chambre vaudoise du commerce et de l'industrie (CVCI) regularly organizes networking events, a good source of qualified contacts alongside active prospecting.
A broad market, from the western Lake Geneva area to the Riviera
The canton of Vaud stretches from the western Lake Geneva area to the Riviera and Northern Vaud, with different economic realities depending on the area: more services and healthcare near Geneva, more industrial and agri-food in the north.
The most effective channels in the canton of Vaud
LinkedIn social selling works particularly well with technical and scientific profiles, while phone prospecting and local networking remain effective with industrial and agri-food SMEs.
FAQ
Is the Vaud biotech sector hard to prospect?
It requires a more technical, well-documented approach, but remains accessible via LinkedIn and specialized industry events.
Should the approach differ between the western Lake Geneva area and Northern Vaud?
Yes, the dominant sectors differ noticeably, so it's best to adapt your message to the targeted area.
Is the CVCI useful for B2B prospecting?
It mainly offers networking and visibility opportunities, alongside active prospecting rather than in place of it.
Need help structuring your prospecting in the canton of Vaud? Contact Undersales.
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