Valais combines tourism, energy and mountain agri-food across a large territory, which directly shapes how you should organize your B2B prospecting in the canton of Valais.
A canton built on tourism, energy and mountain agri-food
Ski resorts, dams and hydroelectric power, viticulture and mountain agri-food form the three economic pillars of Valais, each with its own seasonality and decision-making cycles.
A geography that shapes your sales approach
Valais stretches along a long valley with some hard-to-reach areas, which makes systematic field prospecting costly in terms of time. Phone and digital channels are often more cost-effective for covering the whole territory, with field prospecting reserved for high-value accounts.
Bilingualism in Upper Valais
Upper Valais is predominantly German-speaking, which means you should prepare messages and scripts in German for this part of the canton, distinct from the rest of French-speaking Valais.
The most effective channels in the canton of Valais
A multichannel approach combining phone, email and social selling makes it possible to cover an extensive territory efficiently without multiplying time-consuming trips.
FAQ
Should prospecting differ between French-speaking Valais and Upper Valais?
Yes, the language changes in Upper Valais, so it's best to prepare messages in German for that area.
Does tourist seasonality affect B2B prospecting?
Yes, especially for businesses linked to tourism, where certain peak season periods are less suited to a first commercial contact.
Is field prospecting worthwhile in Valais?
It remains useful for strategic accounts, but is less systematic than elsewhere given the canton's geographic scale.
Need help structuring your prospecting in the canton of Valais? Contact Undersales.
.jpeg)
